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What a year, what’s next?

Where will OpenSkies fly next?

What a difference a year makes. This time last year was a particularly difficult one in the aviation industry and OpenSkies was not excluded. In some ways it’s painful to look back, yet in others, so uplifting in that we’ve weathered a very difficult storm. Late last year, the good news was that the market wasn’t getting worse… hence the expression “flat” is the new “up”. But that’s not the case today. We definitely see some nice improvement in both volume and yield. Just looking around us we see businesses coming back to a more normal rhythm and that’s a very good sign for all of us. However, we must not be misled into any false spring. The recession did significant damage and the recovery will take its own time, but we remain optimistic.

As I reflect over the past year, I recognize that the recession was not really our enemy, not even our competition were that threatening… it was burgeoning our brand awareness. No customer today says “I want to spend more and get less” in anything they purchase, so why would they do that when buying an airline seat? A major issue was simply that they just didn’t know about us – which is why we’ll make this a key focus for 2010.

We must continue to make sure we spread the good word about our little airline. Perhaps you can help us? Your ideas are always welcome and your kind words as an endorsement are indeed appreciated. To help the effort, we’ve started our own community of customers who want better value and a better airline experience. Take a look at and join our facebook fan page.

Plus, there’s good news on the horizon – we are gearing up for growth!  We’re all excited to be announcing a new destination to our network in the very near future. Take a moment to make your guess on which route you think we will fly next. We’re just working on ironing out some logistics, so stay tuned!

Best

Dale

7 Responses to “What a year, what’s next?”

  1. Mark Says:
    February 3rd, 2010 at 10:25 pm

    Ams – JFK please please please :-)

  2. Adam Says:
    February 4th, 2010 at 3:44 pm

    Please consider Geneva – JFK as one of you new destinations and stop the LX monopoly

  3. jeroen de vries Says:
    February 5th, 2010 at 6:14 pm

    Hello Dale

    First let me start by saying me and my wife love your airline and were very sad when the amsterdam-flights stopped.
    But for the new route, that should be an easy decision.
    Brussels is by far the best choice ! Brussels is the HQ for the European Community. Also the NATO-headquarters is located near Brussels. So there is and will be a lot of government and bussiness-travel from that area.
    Within a range of 150 miles you can reach customers in 4 countries (Belgium, Luxemburg, The Netherlands and Germany) who are all accustomed flying from airports as Schiphol or Cologne or Dortmund. Brussels has a open-minded attitude when it comes to letting foreign airlines fly from the airport, contrary to Germany !
    So your best bet, imho, is Brussels. 40 millio of europe’s wealthiest consumers and bussinessmen are within reach.
    And it’s only 45 minutes from Brussels to London or Paris, either by high-speed train or flight, so connections would not be a problem at all.

    Good luck on your decision,

    kind regards

    Jeroen de Vries

  4. Arch Says:
    February 8th, 2010 at 7:47 pm

    Washington to Paris

  5. Anja Says:
    February 9th, 2010 at 10:48 pm

    Please introduce a route from Amsterdam to Newark. Since the take-over of my company by a NJ-based, many many Dutch people fly to Newark and many NJ-colleagues to Amsterdam. Unfortunately, flying from JFK is time-consuming and sometimes even not allowed. Changing to Newark and cutting a deal with the parent company will almost guarantee busy flights!

  6. Gabriele Says:
    March 2nd, 2010 at 9:05 pm

    Frankfurt please!!!!!!!!!!!! That would be so awesome.

  7. Marcp Says:
    July 15th, 2010 at 1:37 am

    Obviously I’m late to this party, but I’d adore for flights out of AMS to resume. Preferably to BOS but that is entirely a personal thing. I flew EC AMS-JFK and back once when that was still being done, and thought the experience was marvellous even if my outbound leg was moved back a day.

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