Let’s check-in with Marketing…

Date: July 2nd, 2010
Author: Dale Moss

Back again. A few of you have been asking, so I thought it’d be worth sharing what our Marketing Department has been up to lately. Now, I am a strong believer in the power of marketing, but being a small company means we have to be smart about how we invest, and do so, in a targeted manner.

Our mission is to set ourselves apart from the competition and engage our customers with a sophisticated wit that rewards intellect. We call our new Marketing campaign ‘Foosion’ which uses a series of Venn diagrams, (like the one you see above) to demonstrate the new OpenSkies relationship that is created as a result of conjoining two entities. Like business class travel and attractive prices, when you join them together, your result is OpenSkies.

We also aim to build our community and invite our fans to tell us what they think makes OpenSkies so unique. Why not take a hand at playing our Foosion Game on our Facebook fan page where you can create your own Foosion for a chance to win a round-trip on OpenSkies? And, be sure to tell your friends… they can vote for you or create their own. Happy 4th of July weekend all!

Best,

Dale